📊 February 2026 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$255,702
↑ 48.8%
LY: $171,788
Total Orders
4,602
↑ 39.5%
LY: 3,298 • 1,698 new • 1,289 subs
DTC Discounts
$39,890
↑ 117.9%
LY: $18,306 • 15.6% of gross
Ad Spend
$38,130
↑ 67.5%
LY: $22,764 • Budget: $35,000
Overall MER
5.74x
↓ 18.9%
LY: 7.07x
NC MER (New Customer)
🔴 1.61x
↓ 27.4%
LY: 2.22x • Target: 2.25x
NC Gross Sales
$122,188
↑ 39.9%
LY: $87,342
RC Gross Sales
🟢 $148,194
↑ 51.6%
LY: $97,742 • Target: 18% YoY growth
Shopify Costs
$4,240
↓ 28.9%
LY: $5,959 • Apps: $1,794 • Shipping: $0
CC Other Costs
$12,420
↓ 21.0%
LY: $15,720 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
eH | CBO | COLD | TOF Herbal Tea
$15,241 (51.4%)
0.44x ROAS
$6,679 rev
308 purchases
▶ Video#060 - Insense - Video #4
$14,261 (48.0%)
0.44x
290 orders
#092 - Dark Chocolate Taste - Image #04
$359 (1.2%)
0.53x
7 orders
▶ Video#086 - PT - bluedotliving - Video #1
$272 (0.9%)
0.27x
4 orders
#028 - Miraculous Mushrooms Tea - Image ...
$252 (0.8%)
0.18x
2 orders
#077 - Most Popular Flavors - Video #2
$45 (0.2%)
1.20x
1 orders
eH | CBO | COLD | Main Campaign
$8,986 (30.3%)
0.55x ROAS
$4,928 rev
157 purchases
▶ Video#077 - Dandelion - Video #1
$4,518 (15.2%)
0.42x
76 orders
▶ Video#0086 - jessiekrasner - Video #1
$443 (1.5%)
0.62x
7 orders
#083 - 5 Reasons Why - Image #3
$380 (1.3%)
0.58x
8 orders
#077 - Most Popular Flavors - Video #4
$351 (1.2%)
0.44x
4 orders
#082 - French Roast Ingredients - Image...
$324 (1.1%)
1.19x
8 orders
eH | CBO | Retargeting Campaign
$3,550 (12.0%)
6.57x ROAS
$23,311 rev
450 purchases
▶ Video#077 - Dandelion - Video #1
$570 (1.9%)
4.39x
42 orders
▶ Video#086 - PT - bluedotliving - Video #1
$506 (1.7%)
6.10x
62 orders
#055 - PA - Melissa Mae
$251 (0.8%)
9.33x
38 orders
#051 - Antioxidants - Image #1
$249 (0.8%)
4.27x
25 orders
#077 - Most Popular Flavors - Video #1
$206 (0.7%)
6.03x
31 orders
eH | CBO | Presidents Day Sale (February 13 - 18)
$1,518 (5.1%)
6.42x ROAS
$9,752 rev
177 purchases
#087 - Presidents Day Sale - Image #03
$586 (2.0%)
6.78x
73 orders
#087 - Presidents Day Sale - Image #05
$449 (1.5%)
6.29x
54 orders
#087 - Presidents Day Sale - Image #02
$302 (1.0%)
6.21x
35 orders
#087 - Presidents Day Sale - Image #01
$110 (0.4%)
6.09x
8 orders
#087 - Presidents Day Sale - Image #04
$71 (0.2%)
5.74x
7 orders
eH | CBO | 72Hr Sale (February 26-28)
$287 (1.0%)
11.13x ROAS
$3,198 rev
45 purchases
72Hr Sale - Image #06
$244 (0.8%)
12.22x
41 orders
72Hr Sale - Image #05
$22 (0.1%)
4.04x
1 orders
72Hr Sale - Image #01
$9 (0.0%)
3.96x
1 orders
72Hr Sale - Image #04
$5 (0.0%)
0.00x
0 orders
72Hr Sale - Image #02
$4 (0.0%)
17.37x
1 orders