Teeccino KPI - August 2025

DTC Gross Sales

$177,604

↑ 2.6%

LY: $173,152

Total Orders

3,083

↓ 3.6%

LY: 3,198 • 785 new • 980 subs

DTC Discounts

$27,206

↑ 34.4%

LY: $20,245 • 15.3% of gross

Ad Spend

$18,703

↓ 31.3%

LY: $27,233 • Budget: $15,000

Overall MER

8.29x

↑ 39.7%

LY: 5.94x

NC MER (New Customer)

🔴 1.71x

↑ 1.7%

LY: 1.68x • Target: 2.25x

NC Gross Sales

$73,861

↓ 6.2%

LY: $78,746

RC Gross Sales

🟢 $114,836

↑ 7.3%

LY: $107,009 • Target: 6% YoY growth

Shopify Costs

$3,789

↓ 14.4%

LY: $4,429 • Apps: $1,649 • Shipping: $0

CC Other Costs

$12,962

↑ 62.1%

LY: $7,998 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | Retargeting Campaign

$7,594 (50.0%) 3.23x ROAS $24,530 rev 494 purchases

#028 - Miraculous Mushrooms Tea - Image ...

$907 (6.0%) 2.62x 55 orders

#005 - IG Posts - Video#6

$614 (4.0%) 3.37x 42 orders

#019 - New Versions of Best Ads - Image#...

$467 (3.1%) 4.07x 38 orders

Old Ad #7

$319 (2.1%) 5.10x 33 orders

#013 - IG Posts - Video#2

$290 (1.9%) 2.86x 17 orders

eH | CBO | COLD | Main Campaign

$6,809 (44.8%) 0.26x ROAS $1,743 rev 49 purchases

#043 - Mushroom Ingredients - Image #1

$2,871 (18.9%) 0.27x 21 orders

#029 - 3 New Process Videos - Video#3

$666 (4.4%) 0.38x 9 orders

#045 - Instant Miraculous Mushrooms - In...

$293 (1.9%) 0.18x 2 orders

#043 - Mushroom Ingredients - Image #3

$290 (1.9%) 0.07x 1 orders

#045 - Instant Miraculous Mushrooms - In...

$282 (1.9%) 0.19x 2 orders

eH | CBO | COLD | Mid-Summer Sale (13th-18th August)

$787 (5.2%) 2.71x ROAS $2,134 rev 40 purchases