📊 January 2026 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$199,296
↑ 12.3%
LY: $177,491
Total Orders
4,008
↑ 18.0%
LY: 3,398 • 1,637 new • 1,265 subs
DTC Discounts
$24,823
↑ 31.8%
LY: $18,835 • 12.5% of gross
Ad Spend
$40,287
↑ 61.6%
LY: $24,925 • Budget: $40,000
Overall MER
4.43x
↓ 34.5%
LY: 6.76x
NC MER (New Customer)
🔴 1.47x
↓ 33.0%
LY: 2.20x • Target: 2.25x
NC Gross Sales
$104,282
↑ 16.7%
LY: $89,374
RC Gross Sales
🔴 $109,929
↑ 8.8%
LY: $101,069 • Target: 20% YoY growth
Shopify Costs
$4,119
↓ 33.0%
LY: $6,150 • Apps: $1,917 • Shipping: $0
CC Other Costs
$15,133
↑ 15.1%
LY: $13,146 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
eH | CBO | COLD | Main Campaign
$21,711 (72.9%)
0.49x ROAS
$10,593 rev
393 purchases
▶ Video#060 - Insense - Video #4
$15,585 (52.3%)
0.47x
295 orders
#074 - Instant Dandelion Headlines - Ima...
$1,433 (4.8%)
0.37x
17 orders
#062 - 10-in-1 - Image #1
$1,400 (4.7%)
0.49x
27 orders
#072 - New Year Themed - Image #4
$660 (2.2%)
0.47x
9 orders
▶ Video#077 - Dandelion - Video #1
$473 (1.6%)
0.74x
12 orders
eH | CBO | New Year Sale (Dec 28th - Jan 4th)
$3,197 (10.7%)
1.32x ROAS
$4,225 rev
82 purchases
New Year Sale (Dec 28th - Jan 4th) - Ima...
$2,770 (9.3%)
1.33x
72 orders
New Year Sale (Dec 28th - Jan 4th) - Ima...
$155 (0.5%)
2.40x
4 orders
New Year Sale (Dec 28th - Jan 4th) - Ima...
$94 (0.3%)
0.38x
2 orders
New Year Sale (Dec 28th - Jan 4th) - Ima...
$90 (0.3%)
0.17x
1 orders
New Year Sale (Dec 28th - Jan 4th) - Ima...
$88 (0.3%)
1.43x
3 orders
eH | CBO | Retargeting Campaign
$3,058 (10.3%)
5.93x ROAS
$18,141 rev
362 purchases
#055 - PA - Melissa Mae
$455 (1.5%)
7.99x
70 orders
#019 - New Versions of Best Ads - Image#...
$386 (1.3%)
5.92x
57 orders
#052 - Subscribe - Image #3
$248 (0.8%)
8.80x
32 orders
#051 - Antioxidants - Image #1
$224 (0.8%)
7.69x
35 orders
▶ Video#060 - Insense - Video #6
$201 (0.7%)
3.19x
15 orders
eH | CBO | Subscription Savings Week (Until 02nd February)
$1,239 (4.2%)
1.58x ROAS
$1,953 rev
44 purchases
#082 - Subscription Savings - Image #4
$405 (1.4%)
1.91x
17 orders
#082 - Subscription Savings - Image #5
$290 (1.0%)
1.21x
6 orders
#082 - Subscription Savings - Image #6
$200 (0.7%)
1.58x
7 orders
#082 - Subscription Savings - Image #3
$165 (0.6%)
1.51x
7 orders
#082 - Subscription Savings - Image #1
$152 (0.5%)
1.53x
6 orders
eH | CBO | COLD | TOF Herbal Tea
$575 (1.9%)
0.60x ROAS
$344 rev
15 purchases
▶ Video#060 - Insense - Video #4
$565 (1.9%)
0.61x
15 orders
#028 - Miraculous Mushrooms Tea - Image ...
$5 (0.0%)
0.00x
0 orders
#077 - Most Popular Flavors - Video #2
$3 (0.0%)
0.00x
0 orders
#077 - Most Popular Flavors - Video #3
$1 (0.0%)
0.00x
0 orders
▶ Video#060 - Insense - Video #11
$0 (0.0%)
0.00x
0 orders