Teeccino KPI - July 2025

DTC Gross Sales

$163,718

↑ 4.4%

LY: $156,838

Total Orders

2,805

↓ 1.6%

LY: 2,851 • 766 new • 947 subs

DTC Discounts

$26,308

↑ 44.8%

LY: $18,173 • 16.1% of gross

Ad Spend

$14,488

↓ 47.1%

LY: $27,390 • Budget: $15,000

Overall MER

9.75x

↑ 81.6%

LY: 5.37x

NC MER (New Customer)

🟡 2.04x

↑ 41.5%

LY: 1.44x • Target: 2.25x

NC Gross Sales

$70,715

↓ 1.6%

LY: $71,848

RC Gross Sales

🟡 $106,779

↑ 13.2%

LY: $94,356 • Target: 21% YoY growth

Shopify Costs

$4,217

↓ 6.2%

LY: $4,496 • Apps: $2,064 • Shipping: $0

CC Other Costs

$13,713

↑ 86.1%

LY: $7,370 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | COLD | Main Campaign

$5,230 (56.7%) 1.80x ROAS $9,438 rev 183 purchases

#019 - New Versions of Best Ads - Image#...

$1,340 (14.5%) 0.82x 35 orders

#028 - Miraculous Mushrooms Tea - Image ...

$637 (6.9%) 2.36x 26 orders

#019 - New Versions of Best Ads - Image#...

$557 (6.0%) 1.50x 20 orders

#025 - French Toast Latte - Video

$355 (3.8%) 2.98x 15 orders

#018 - New Versions of Best Ads - Image#...

$337 (3.7%) 1.20x 7 orders

eH | CBO | Retargeting Campaign

$2,850 (30.9%) 3.39x ROAS $9,666 rev 201 purchases

#005 - IG Posts - Video#6

$243 (2.6%) 3.07x 14 orders

Old Ad #5

$225 (2.4%) 4.07x 23 orders

#028 - Miraculous Mushrooms Tea - Image ...

$207 (2.2%) 3.10x 15 orders

#001 - IG Posts - Video#3

$133 (1.4%) 1.20x 5 orders

ECG) TOF - Carousel - Coffee - Ingredien...

$132 (1.4%) 6.71x 18 orders

eH | CBO | 5 Pound Bag Sale (July 16 - 20)

$649 (7.0%) 3.11x ROAS $2,019 rev 31 purchases