Teeccino KPI - May 2025

DTC Gross Sales

$168,472

↑ 4.8%

LY: $160,829

Total Orders

3,235

↓ 2.8%

LY: 3,327 • 1,015 new • 983 subs

DTC Discounts

$13,775

↓ 13.1%

LY: $15,855 • 8.2% of gross

Ad Spend

$25,469

↓ 16.0%

LY: $30,316 • Budget: $20,000

Overall MER

6.36x

↑ 25.7%

LY: 5.06x

NC MER (New Customer)

🔴 1.72x

↑ 0.8%

LY: 1.71x • Target: 2.25x

NC Gross Sales

$59,468

↓ 24.2%

LY: $78,481

RC Gross Sales

🟢 $127,207

↑ 35.1%

LY: $94,159 • Target: 16% YoY growth

Shopify Costs

$5,556

↑ 15.1%

LY: $4,826 • Apps: $3,216 • Shipping: $0

CC Other Costs

$12,535

↑ 75.9%

LY: $7,124 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | COLD | Main Campaign

$14,305 (83.0%) 1.19x ROAS $17,049 rev 326 purchases

#001 - IG Posts - Video#3

$1,376 (8.0%) 1.55x 40 orders

#005 - IG Posts - Video#3

$1,268 (7.4%) 1.47x 33 orders

#015 - Olivia (Influencer) - IG Post

$1,108 (6.4%) 1.44x 34 orders

#005 - IG Posts - Video#6

$795 (4.6%) 1.09x 18 orders

#001 - IG Posts - Video#2

$769 (4.5%) 0.91x 16 orders

eH | CBO | Retargeting Campaign

$1,505 (8.7%) 3.69x ROAS $5,549 rev 98 purchases

Old Ad #5

$159 (0.9%) 4.79x 14 orders

#005 - IG Posts - Video#6

$103 (0.6%) 6.39x 9 orders

#005 - IG Posts - Video#3

$92 (0.5%) 4.07x 8 orders

#001 - IG Posts - Video#3

$84 (0.5%) 4.97x 9 orders

#014 - graceisgourmet (Influencer) - IG ...

$72 (0.4%) 1.55x 2 orders

eH | CBO | COLD | Memorial Day Sale (20th - 26th May)

$799 (4.6%) 5.73x ROAS $4,577 rev 75 purchases