Teeccino KPI - October 2025

DTC Gross Sales

$228,168

↑ 15.7%

LY: $197,203

Total Orders

3,781

↑ 3.7%

LY: 3,646 • 1,152 new • 1,086 subs

DTC Discounts

$41,279

↑ 86.4%

LY: $22,142 • 18.1% of gross

Ad Spend

$28,151

↑ 4.3%

LY: $27,003 • Budget: $30,000

Overall MER

6.76x

↓ 2.1%

LY: 6.90x

NC MER (New Customer)

🔴 1.68x

↓ 18.6%

LY: 2.06x • Target: 2.25x

NC Gross Sales

$103,428

↑ 10.1%

LY: $93,912

RC Gross Sales

🟢 $141,689

↑ 23.6%

LY: $114,611 • Target: 3% YoY growth

Shopify Costs

$5,232

↑ 8.9%

LY: $4,804 • Apps: $1,814 • Shipping: $0

CC Other Costs

$15,844

↑ 113.4%

LY: $7,425 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | COLD | Main Campaign

$13,670 (61.8%) 0.55x ROAS $7,537 rev 196 purchases

#045 - Instant Miraculous Mushrooms - In...

$4,587 (20.7%) 0.44x 73 orders

#056 - PA - Jessie Krasner

$3,582 (16.2%) 0.37x 40 orders

#045 - Instant Miraculous Mushrooms - In...

$1,148 (5.2%) 0.67x 17 orders

#005 - IG Posts - Video#3

$625 (2.8%) 1.81x 23 orders

#045 - Instant Miraculous Mushrooms - In...

$466 (2.1%) 0.23x 4 orders

eH | CBO | Retargeting Campaign

$4,928 (22.3%) 4.53x ROAS $22,332 rev 427 purchases

#055 - PA - Melissa Mae

$612 (2.8%) 4.88x 57 orders

#057 - PA - Rosie Ate

$408 (1.8%) 5.33x 42 orders

#056 - PA - Jessie Krasner

$366 (1.7%) 2.51x 19 orders

#019 - New Versions of Best Ads - Image#...

$345 (1.6%) 5.52x 32 orders

#005 - IG Posts - Video#2

$258 (1.2%) 3.88x 20 orders

eH | CBO | Halloween Sale (29th Oct - 2nd Nov)

$2,321 (10.5%) 1.91x ROAS $4,436 rev 86 purchases

Halloween Sale (29th Oct - 2nd Nov) - Im...

$1,223 (5.5%) 2.09x 49 orders

Halloween Sale (29th Oct - 2nd Nov) - Im...

$653 (3.0%) 1.97x 25 orders

Halloween Sale (29th Oct - 2nd Nov) - Im...

$89 (0.4%) 1.04x 2 orders

Halloween Sale (29th Oct - 2nd Nov) - Im...

$75 (0.3%) 1.55x 2 orders

Halloween Sale (29th Oct - 2nd Nov) - Im...

$73 (0.3%) 2.07x 3 orders

eH | CBO | National Mushroom Day (15th - 19th October)

$693 (3.1%) 0.65x ROAS $451 rev 10 purchases

National Mushroom Day Sale (15th - 19th ...

$437 (2.0%) 0.38x 3 orders

National Mushroom Day Sale (15th - 19th ...

$105 (0.5%) 1.76x 4 orders

National Mushroom Day Sale (15th - 19th ...

$84 (0.4%) 0.76x 2 orders

National Mushroom Day Sale (15th - 19th ...

$48 (0.2%) 0.77x 1 orders

National Mushroom Day Sale (15th - 19th ...

$14 (0.1%) 0.00x 0 orders

eH | CBO | COLD | National Coffee Day Sale (28th Sep - 02nd ...

$517 (2.3%) 5.02x ROAS $2,595 rev 55 purchases