DTC Gross Sales
$228,168
↑ 15.7%
LY: $197,203
Total Orders
3,781
↑ 3.7%
LY: 3,646 • 1,152 new • 1,086 subs
DTC Discounts
$41,279
↑ 86.4%
LY: $22,142 • 18.1% of gross
Ad Spend
$28,151
↑ 4.3%
LY: $27,003 • Budget: $30,000
Overall MER
6.76x
↓ 2.1%
LY: 6.90x
NC MER (New Customer)
🔴 1.68x
↓ 18.6%
LY: 2.06x • Target: 2.25x
NC Gross Sales
$103,428
↑ 10.1%
LY: $93,912
RC Gross Sales
🟢 $141,689
↑ 23.6%
LY: $114,611 • Target: 3% YoY growth
Shopify Costs
$5,232
↑ 8.9%
LY: $4,804 • Apps: $1,814 • Shipping: $0
CC Other Costs
$15,844
↑ 113.4%
LY: $7,425 • (excludes Meta/Google - see Adspend)