📊 January 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$177,491
↓ 10.3%
LY: $197,830
Total Orders
3,398
↓ 8.4%
LY: 3,710 • 1,267 new • 992 subs
DTC Discounts
$18,835
↓ 23.5%
LY: $24,621 • 10.6% of gross
Ad Spend
$24,925
↑ 78.3%
LY: $13,982 • Budget: $40,000
Overall MER
6.76x
↓ 48.5%
LY: 13.12x
NC MER (New Customer)
🟡 2.20x
↓ 51.6%
LY: 4.55x • Target: 2.25x
NC Gross Sales
$89,374
↑ 40.6%
LY: $63,578
RC Gross Sales
🔴 $101,069
↓ 51.7%
LY: $209,215 • Target: 20% YoY growth
Shopify Costs
$6,150
↑ 23.0%
LY: $5,000 • Apps: $3,074 • Shipping: $0
CC Other Costs
$13,146
↑ 92.4%
LY: $6,831 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
< 3 | ACQ | TESTING | CBO | Site + Shop | 7DC 1DV | UGC
$6,662 (42.6%)
1.37x ROAS
$9,138 rev
173 purchases
Jeanna | Good Energy Hook 1 | CTA: Shop ...
$741 (4.7%)
1.04x
17 orders
Jeanna | Good Energy Hook 2 | CTA: Shop ...
$588 (3.8%)
1.02x
12 orders
Jeanna | New_Years_Arc_Hook 3 | CTA: Sho...
$571 (3.6%)
0.91x
10 orders
Jeanna | New_Years_Arc_Hook 1 | CTA: Sho...
$475 (3.0%)
1.82x
17 orders
UGC Bearded Guy | Decaf_HOOK_03 | CTA: S...
$461 (2.9%)
0.68x
8 orders
< 3 | ACQ | MANYCHAT | EVERGREEN | Messenger | 7DC 1DV | Bro...
$2,878 (18.4%)
1.68x ROAS
$4,822 rev
95 purchases
UGC Jeanna Zenz Overpaying V2 Mythbuster...
$1,516 (9.7%)
1.62x
50 orders
UGC Bearded Guy | Negative Research_HOOK...
$1,361 (8.7%)
1.74x
45 orders
< 3 | RTN | BOF | Sales | Website | Catalog | Winback + Upse...
$2,316 (14.8%)
3.87x ROAS
$8,974 rev
164 purchases
RTN Catalog | Missed Us | VIP10 Discount
$2,154 (13.8%)
3.95x
152 orders
Subscription Sale Week - 1/24 - 1/29
$162 (1.0%)
2.88x
12 orders
< 3 | ACQ | EVERGREEN | ASC | Site + Shop | 7DC 1DV | ASB | ...
$1,737 (11.1%)
0.52x ROAS
$899 rev
8 purchases
UGC Jeanna Zenz Overpaying V2 Mythbuster...
$1,664 (10.6%)
0.54x
8 orders
Rhandi | Coffee Vs Mushroom_HOOK_03 | CT...
$51 (0.3%)
0.00x
0 orders
Rhandi | Coffee Vs Mushroom_HOOK_03 | CT...
$20 (0.1%)
0.00x
0 orders
Amanda Krenz | Herbal Coffee Is In | Tee...
$1 (0.0%)
0.00x
0 orders
< 3 | RMK | MOF | Catalog Sales | Website | 7DC/1DV | DPA Re...
$1,630 (10.4%)
1.32x ROAS
$2,157 rev
41 purchases
15% OFF 1st Purchase | Fb10
$1,053 (6.7%)
1.53x
30 orders
15% OFF 1st Purchase | Email + Texts
$305 (1.9%)
1.33x
7 orders
Subscription Sale Week - 1/24 - 1/29
$273 (1.7%)
0.50x
4 orders