Teeccino KPI - June 2025

DTC Gross Sales

$134,067

↓ 9.3%

LY: $147,773

Total Orders

2,562

↓ 9.3%

LY: 2,826 • 728 new • 978 subs

DTC Discounts

$15,279

↓ 21.8%

LY: $19,532 • 11.4% of gross

Ad Spend

$14,529

↓ 51.5%

LY: $29,937 • Budget: $15,000

Overall MER

8.39x

↑ 83.9%

LY: 4.56x

NC MER (New Customer)

🟡 1.91x

↑ 42.5%

LY: 1.34x • Target: 2.25x

NC Gross Sales

$60,195

↓ 14.3%

LY: $70,241

RC Gross Sales

🔴 $84,149

↓ 0.9%

LY: $84,878 • Target: 26% YoY growth

Shopify Costs

$4,570

↓ 4.2%

LY: $4,770 • Apps: $2,181 • Shipping: $0

CC Other Costs

$14,915

↑ 39.5%

LY: $10,691 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | COLD | Main Campaign

$6,081 (80.1%) 1.84x ROAS $11,201 rev 223 purchases

#017 - Spiked Horchata Edition - IG Post

$667 (8.8%) 1.90x 23 orders

#028 - Miraculous Mushrooms Tea - Image ...

$661 (8.7%) 2.02x 35 orders

#025 - French Toast Latte - Video

$443 (5.8%) 2.22x 17 orders

#024 - IG Posts - Video#2

$238 (3.1%) 0.24x 2 orders

#023 - Emily - Insense Creator - Video#9

$215 (2.8%) 2.09x 8 orders

eH | CBO | Retargeting Campaign

$711 (9.4%) 4.94x ROAS $3,512 rev 68 purchases

#019 - New Versions of Best Ads - Image#...

$74 (1.0%) 6.04x 7 orders

Old Ad #5

$65 (0.9%) 6.03x 7 orders

#005 - IG Posts - Video#6

$56 (0.7%) 3.94x 5 orders

#005 - IG Posts - Video#3

$55 (0.7%) 5.81x 5 orders

Old Ad #7

$29 (0.4%) 2.20x 2 orders

eH | CBO | COLD | Summer Solstice Sale (16th - 22nd June)

$647 (8.5%) 1.76x ROAS $1,140 rev 22 purchases

Summer Solstice Sale (16th - 22nd June) ...

$146 (1.9%) 1.94x 6 orders

Summer Solstice Sale (16th - 22nd June) ...

$137 (1.8%) 2.16x 7 orders

Summer Solstice Sale (16th - 22nd June) ...

$101 (1.3%) 1.14x 2 orders

Summer Solstice Sale (16th - 22nd June) ...

$77 (1.0%) 0.00x 0 orders

Summer Solstice Sale (16th - 22nd June) ...

$74 (1.0%) 4.90x 6 orders

eH | CBO | COLD | 31st Birthday Sale (01st - 03rd June)

$149 (2.0%) 6.38x ROAS $951 rev 15 purchases