📊 February 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$171,788
↑ 1.9%
LY: $168,567
Total Orders
3,298
↓ 5.7%
LY: 3,497 • 1,206 new • 933 subs
DTC Discounts
$18,306
↑ 34.6%
LY: $13,600 • 10.7% of gross
Ad Spend
$22,764
↓ 15.3%
LY: $26,881 • Budget: $35,000
Overall MER
7.07x
↑ 16.6%
LY: 6.06x
NC MER (New Customer)
🟡 2.22x
↑ 8.1%
LY: 2.06x • Target: 2.25x
NC Gross Sales
$87,342
↑ 58.1%
LY: $55,247
RC Gross Sales
🔴 $97,742
↓ 45.2%
LY: $178,487 • Target: 18% YoY growth
Shopify Costs
$5,959
↑ 28.1%
LY: $4,651 • Apps: $3,745 • Shipping: $0
CC Other Costs
$15,720
↑ 137.0%
LY: $6,633 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
< 3 | ACQ | TESTING | CBO | Site + Shop | 7DC 1DV | UGC
$3,727 (29.3%)
0.53x ROAS
$1,965 rev
45 purchases
Robin Plotnik | @whatrobineats | Abandon...
$1,020 (8.0%)
0.42x
9 orders
Alyssa Brieloff | @alyssabrieloff | Morn...
$946 (7.4%)
0.37x
11 orders
Amanda Krenz | @naturallyher_ | Herbal C...
$921 (7.2%)
0.54x
11 orders
Nikki Sult | Overpaying Hook 1 | CTA: Sh...
$326 (2.6%)
0.76x
5 orders
Nikki Sult | Overpaying Hook 1 | CTA: Sh...
$150 (1.2%)
1.17x
3 orders
eH | CBO | COLD | Main Campaign
$2,648 (20.8%)
1.25x ROAS
$3,306 rev
46 purchases
Heather - 10 Best-Selling Blends | Sampl...
$1,229 (9.6%)
0.84x
13 orders
UGC Jeanna Zenz Overpaying V2 Mythbuster...
$538 (4.2%)
0.73x
8 orders
Nikki Sult | Overpaying Hook 1 | CTA: Sh...
$272 (2.1%)
3.16x
9 orders
(ECG) TOF - Video - Mushroom - Brand - J...
$197 (1.5%)
1.37x
3 orders
ECG) TOF - Carousel - Coffee - Ingredien...
$109 (0.9%)
1.42x
2 orders
< 3 | ACQ | EVERGREEN | ASC | Site + Shop | 7DC 1DV | ASB | ...
$2,597 (20.4%)
0.88x ROAS
$2,281 rev
34 purchases
UGC Jeanna Zenz Overpaying V2 Mythbuster...
$2,311 (18.1%)
0.66x
20 orders
Static | PRES DAY | 029_Teeccino-Preside...
$104 (0.8%)
1.02x
3 orders
Static | PRES DAY | 029_Teeccino-Preside...
$81 (0.6%)
3.87x
5 orders
Jeanna | Good Energy Hook 2 | CTA: Shop ...
$36 (0.3%)
3.34x
3 orders
Static | PRES DAY | 029_Teeccino-Preside...
$32 (0.3%)
4.77x
2 orders
< 3 | ACQ | MANYCHAT | EVERGREEN | Messenger | 7DC 1DV | Bro...
$1,203 (9.4%)
2.19x ROAS
$2,637 rev
53 purchases
UGC Jeanna Zenz Overpaying V2 Mythbuster...
$776 (6.1%)
1.50x
23 orders
UGC Bearded Guy | Negative Research_HOOK...
$275 (2.2%)
4.56x
25 orders
Static | PRES DAY | 029_Teeccino-Preside...
$67 (0.5%)
2.25x
3 orders
Static | PRES DAY | 029_Teeccino-Preside...
$59 (0.5%)
1.15x
2 orders
Static | PRES DAY | 029_Teeccino-Preside...
$27 (0.2%)
0.00x
0 orders
< 3 | RTN | BOF | Sales | Website | Catalog | Winback + Upse...
$1,071 (8.4%)
7.79x ROAS
$8,344 rev
153 purchases
RTN Catalog | Missed Us | VIP10 Discount
$1,007 (7.9%)
8.04x
147 orders
Subscription Sale Week - 1/24 - 1/29
$64 (0.5%)
3.80x
6 orders