📊 April 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$291,599
↑ 8.1%
LY: $269,718
Total Orders
4,868
↑ 9.0%
LY: 4,466 • 1,718 new • 1,047 subs
DTC Discounts
$51,302
↑ 12.3%
LY: $45,666 • 17.6% of gross
Ad Spend
$42,664
↑ 21.6%
LY: $35,094 • Budget: $20,000
Overall MER
5.91x
↓ 12.4%
LY: 6.74x
NC MER (New Customer)
🔴 1.69x
↓ 20.5%
LY: 2.13x • Target: 2.25x
NC Gross Sales
$141,537
↑ 14.5%
LY: $123,641
RC Gross Sales
🟢 $178,403
↑ 10.6%
LY: $161,340 • Target: 5% YoY growth
Shopify Costs
$6,038
↑ 32.4%
LY: $4,560 • Apps: $3,812 • Shipping: $0
CC Other Costs
$12,802
↑ 86.0%
LY: $6,882 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
eH | CBO | COLD | Main Campaign
$31,087 (84.3%)
1.65x ROAS
$51,332 rev
982 purchases
Elaine Gordon (Influencer)
$13,310 (36.1%)
0.82x
253 orders
jkb.journal (Influencer)
$5,175 (14.0%)
1.12x
130 orders
#001 - IG Posts - Video#3
$2,081 (5.6%)
2.86x
96 orders
#005 - IG Posts - Video#3
$1,571 (4.3%)
2.72x
78 orders
#005 - IG Posts - Video#4
$1,077 (2.9%)
2.61x
53 orders
eH | CBO | COLD | Earth Day (21st - 27th April 2025)
$3,015 (8.2%)
2.82x ROAS
$8,512 rev
137 purchases
#007 - Earth Day (21st - 27th April 2025...
$924 (2.5%)
2.30x
39 orders
#007 - Earth Day (21st - 27th April 2025...
$683 (1.9%)
2.29x
30 orders
#007 - Earth Day (21st - 27th April 2025...
$551 (1.5%)
3.49x
28 orders
#007 - Earth Day (21st - 27th April 2025...
$490 (1.3%)
2.06x
14 orders
#007 - Earth Day (21st - 27th April 2025...
$261 (0.7%)
4.49x
19 orders
eH | CBO | Amazon Traffic Campaign
$1,453 (3.9%)
0.00x ROAS
$0 rev
0 purchases
#004 - Available on Amazon - Image#5
$485 (1.3%)
0.00x
0 orders
#004 - Available on Amazon - Image#1
$327 (0.9%)
0.00x
0 orders
#004 - Available on Amazon - Image#3
$278 (0.8%)
0.00x
0 orders
#004 - Available on Amazon - Image#6
$205 (0.6%)
0.00x
0 orders
#004 - Available on Amazon - Image#4
$86 (0.2%)
0.00x
0 orders
eH | CBO | iHerb Traffic Campaign
$999 (2.7%)
0.00x ROAS
$0 rev
0 purchases
#010 - iHerb 20% Off Until 30th April - ...
$358 (1.0%)
0.00x
0 orders
#010 - iHerb 20% Off Until 30th April - ...
$353 (1.0%)
0.00x
0 orders
#010 - iHerb 20% Off Until 30th April - ...
$145 (0.4%)
0.00x
0 orders
#010 - iHerb 20% Off Until 30th April - ...
$144 (0.4%)
0.00x
0 orders
eH | CBO | Retargeting Campaign
$335 (0.9%)
4.10x ROAS
$1,373 rev
25 purchases
Old Ad #5
$50 (0.1%)
1.06x
1 orders
#009 - 5 reasons why Top 3 Blends - Imag...
$46 (0.1%)
1.80x
3 orders
#001 - IG Posts - Video#3
$31 (0.1%)
3.43x
2 orders
#005 - IG Posts - Video#3
$27 (0.1%)
16.63x
6 orders
#006 - Day 1 vs Day 15 - V1 - Image#4
$26 (0.1%)
0.74x
1 orders