📊 December 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$196,378
↓ 15.7%
LY: $232,909
Total Orders
3,440
↓ 8.9%
LY: 3,777 • 1,248 new • 1,103 subs
DTC Discounts
$36,422
↓ 15.4%
LY: $43,042 • 18.5% of gross
Ad Spend
$23,913
↑ 22.2%
LY: $19,563 • Budget: $30,000
Overall MER
6.81x
↓ 33.2%
LY: 10.21x
NC MER (New Customer)
🟡 2.06x
↓ 35.6%
LY: 3.20x • Target: 2.25x
NC Gross Sales
$96,103
↓ 16.1%
LY: $114,583
RC Gross Sales
🔴 $113,910
↓ 19.3%
LY: $141,146 • Target: 12% YoY growth
Shopify Costs
$4,170
↓ 50.5%
LY: $8,417 • Apps: $1,827 • Shipping: $0
CC Other Costs
$12,343
↓ 10.6%
LY: $13,808 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
#060 - Insense - Video #4
eH | CBO | COLD | Main Campaign
$9,273
0.46x
159 orders
#045 - Instant Miraculous Mushrooms - In...
eH | CBO | COLD | Main Campaign
$717
0.52x
10 orders
New Year Sale (Dec 28th - Jan 4th) - Ima...
eH | CBO | New Year Sale (Dec 28th ...
$621
1.47x
22 orders
#055 - PA - Melissa Mae
eH | CBO | Retargeting Campaign
$584
5.37x
54 orders
#060 - Insense - Video #6
eH | CBO | Retargeting Campaign
$536
3.19x
35 orders
#057 - PA - Rosie Ate
eH | CBO | Retargeting Campaign
$418
4.80x
40 orders