📊 November 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$403,915
↑ 19.4%
LY: $338,148
Total Orders
6,348
↑ 21.2%
LY: 5,239 • 2,175 new • 1,270 subs
DTC Discounts
$75,433
↑ 42.3%
LY: $53,002 • 18.7% of gross
Ad Spend
$50,498
↑ 33.6%
LY: $37,811 • Budget: $35,000
Overall MER
6.70x
↓ 14.0%
LY: 7.79x
NC MER (New Customer)
🟡 1.84x
↓ 20.9%
LY: 2.32x • Target: 2.25x
NC Gross Sales
$198,012
↑ 25.1%
LY: $158,280
RC Gross Sales
🟢 $274,160
↑ 31.3%
LY: $208,877 • Target: -4% YoY growth
Shopify Costs
$4,245
↓ 37.8%
LY: $6,827 • Apps: $1,864 • Shipping: $0
CC Other Costs
$13,642
↑ 53.3%
LY: $8,901 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
eH | CBO | COLD | Main Campaign
$30,052 (71.7%)
0.58x ROAS
$17,507 rev
509 purchases
#045 - Instant Miraculous Mushrooms - In...
$14,008 (33.4%)
0.35x
172 orders
▶ Video#060 - Insense - Video #4
$8,162 (19.5%)
0.59x
183 orders
#059 - IG Posts - Video #1
$1,440 (3.4%)
1.11x
36 orders
#005 - IG Posts - Video#3
$957 (2.3%)
1.34x
25 orders
#061 - This Is Not - Image #1
$772 (1.8%)
0.17x
4 orders
eH | CBO | Black Friday Sale (19 Nov - 1 Dec)
$4,313 (10.3%)
3.08x ROAS
$13,271 rev
229 purchases
Black Friday Sale (19 Nov - 1 Dec) - Ima...
$2,298 (5.5%)
3.01x
127 orders
Black Friday Sale (19 Nov - 1 Dec) - Ima...
$489 (1.2%)
4.43x
32 orders
Black Friday Sale (19 Nov - 1 Dec) - Ima...
$431 (1.0%)
2.06x
20 orders
Black Friday Sale (19 Nov - 1 Dec) - Ima...
$355 (0.8%)
1.94x
12 orders
Black Friday Sale (19 Nov - 1 Dec) - Ima...
$353 (0.8%)
4.26x
19 orders
eH | CBO | Retargeting Campaign
$4,244 (10.1%)
9.93x ROAS
$42,129 rev
722 purchases
#057 - PA - Rosie Ate
$611 (1.5%)
14.15x
132 orders
#055 - PA - Melissa Mae
$605 (1.4%)
10.93x
107 orders
#019 - New Versions of Best Ads - Image#...
$504 (1.2%)
9.74x
91 orders
#051 - Antioxidants - Image #1
$295 (0.7%)
7.10x
36 orders
#005 - IG Posts - Video#2
$247 (0.6%)
6.30x
27 orders
eH | CBO | Halloween Sale (29th Oct - 2nd Nov)
$2,006 (4.8%)
2.79x ROAS
$5,606 rev
97 purchases
Halloween Sale (29th Oct - 2nd Nov) - Im...
$812 (1.9%)
2.94x
41 orders
Halloween Sale (29th Oct - 2nd Nov) - Im...
$729 (1.7%)
2.77x
35 orders
Halloween Sale (29th Oct - 2nd Nov) - Im...
$281 (0.7%)
3.25x
14 orders
Halloween Sale (29th Oct - 2nd Nov) - Im...
$103 (0.2%)
1.91x
4 orders
Halloween Sale (29th Oct - 2nd Nov) - Im...
$31 (0.1%)
0.00x
0 orders
eH | CBO | Pre-Black Friday Early Access (until 18th Nov)
$666 (1.6%)
0.33x ROAS
$223 rev
5 purchases
Pre-Black Friday Early Access - Image #5
$342 (0.8%)
0.20x
1 orders
Pre-Black Friday Early Access - Image #1
$178 (0.4%)
0.00x
0 orders
Pre-Black Friday Early Access - Image #3
$64 (0.2%)
1.55x
3 orders
Pre-Black Friday Early Access - Image #2
$46 (0.1%)
1.21x
1 orders
Pre-Black Friday Early Access - Image #6
$14 (0.0%)
0.00x
0 orders