Teeccino KPI - September 2025

DTC Gross Sales

$190,537

↑ 8.5%

LY: $175,673

Total Orders

3,368

↑ 3.4%

LY: 3,258 • 852 new • 1,059 subs

DTC Discounts

$27,297

↑ 69.2%

LY: $16,137 • 14.3% of gross

Ad Spend

$23,184

↑ 1.7%

LY: $22,788 • Budget: $20,000

Overall MER

7.19x

↓ 2.8%

LY: 7.40x

NC MER (New Customer)

🔴 1.41x

↓ 33.6%

LY: 2.12x • Target: 2.25x

NC Gross Sales

$81,506

↓ 1.6%

LY: $82,805

RC Gross Sales

🟢 $123,920

↑ 15.2%

LY: $107,598 • Target: 6% YoY growth

Shopify Costs

$4,135

↓ 6.4%

LY: $4,420 • Apps: $1,703 • Shipping: $0

CC Other Costs

$11,706

↑ 61.6%

LY: $7,242 • (excludes Meta/Google - see Adspend)

🔥 Top Ads This Month (by Spend)

eH | CBO | COLD | Main Campaign

$10,041 (52.0%) 0.31x ROAS $3,071 rev 99 purchases

#029 - 3 New Process Videos - Video#3

$3,298 (17.1%) 0.34x 46 orders

#045 - Instant Miraculous Mushrooms - In...

$1,632 (8.5%) 0.44x 21 orders

#051 - Antioxidants - Image #1

$1,384 (7.2%) 0.02x 1 orders

#045 - Instant Miraculous Mushrooms - In...

$1,308 (6.8%) 0.35x 11 orders

#043 - Mushroom Ingredients - Image #1

$900 (4.7%) 0.44x 13 orders

eH | CBO | Retargeting Campaign

$8,808 (45.6%) 3.34x ROAS $29,395 rev 574 purchases

#045 - Instant Miraculous Mushrooms - In...

$1,348 (7.0%) 2.72x 84 orders

#005 - IG Posts - Video#6

$761 (3.9%) 2.11x 29 orders

#019 - New Versions of Best Ads - Image#...

$616 (3.2%) 5.05x 56 orders

Old Ad #7

$473 (2.4%) 4.83x 38 orders

#037 - Lights Out Bundle - Image #2

$378 (2.0%) 2.01x 18 orders

eH | CBO | COLD | National Coffee Day Sale (28th Sep - 02nd ...

$455 (2.4%) 2.75x ROAS $1,253 rev 24 purchases