📊 March 2025 KPI
Final Month Results
✓ Month Complete
DTC Gross Sales
$204,765
↑ 7.1%
LY: $191,170
Total Orders
3,827
↓ 0.8%
LY: 3,859 • 1,548 new • 1,012 subs
DTC Discounts
$29,662
↑ 69.3%
LY: $17,521 • 14.5% of gross
Ad Spend
$41,227
↑ 28.7%
LY: $32,040 • Budget: $25,000
Overall MER
4.49x
↓ 21.9%
LY: 5.76x
NC MER (New Customer)
🔴 1.54x
↓ 18.3%
LY: 1.88x • Target: 2.25x
NC Gross Sales
$109,305
↑ 81.3%
LY: $60,296
RC Gross Sales
🔴 $119,195
↓ 40.8%
LY: $201,213 • Target: 18% YoY growth
Shopify Costs
$6,066
↑ 31.9%
LY: $4,601 • Apps: $3,803 • Shipping: $0
CC Other Costs
$10,019
↑ 13.9%
LY: $8,794 • (excludes Meta/Google - see Adspend)
🔥 Top Ads This Month (by Spend)
eH | CBO | COLD | Main Campaign
$27,330 (98.9%)
1.21x ROAS
$33,072 rev
684 purchases
Elaine Gordon (Influencer)
$9,472 (34.3%)
0.89x
212 orders
(ECG) TOF - Video - Mushroom - Brand - J...
$2,648 (9.6%)
0.95x
55 orders
jkb.journal (Influencer)
$2,091 (7.6%)
1.08x
66 orders
#001 - IG Posts - Video#3
$1,941 (7.0%)
1.25x
42 orders
UGC Callie Vitalo | Red Flags Hook V1 | ...
$1,548 (5.6%)
0.77x
21 orders
eH | CBO | Traffic | Rewilding Day
$300 (1.1%)
0.00x ROAS
$0 rev
0 purchases
#003 - Rewilding Day - Image#2
$300 (1.1%)
0.00x
0 orders