DTC Gross Sales
$694,690
↑ 18.4% YoY
LY: $586,656
Total Orders
13,173
↑ 18.0% YoY
LY: 11,168 • 4,917 new • 4,213 subs
DTC Discounts
$98,213
↑ 40.6% YoY
LY: $69,840 • 14.1% of gross
Ad Spend
$107,179
↑ 15.1% YoY
LY: $93,131 • Meta $77,712 • Google $29,467
Overall MER
5.66x
↓ 2.6% YoY
LY: 5.81x
CPA (Cost Per Order)
$8.14
↓ 2.4% YoY
LY: $8.34
NC CPA (New Customer)
$21.80
↓ 0.5% YoY
4,917 new customers
NC MER (New Customer)
1.68x
↓ 11.5% YoY
LY: 1.90x
NC Gross Sales
$213,855
↑ 3.6% YoY
LY: $206,340
RC Gross Sales
$480,835
↑ 26.4% YoY
LY: $380,316
Shopify Costs
$8,359
↓ 86.1% YoY
LY: $60,128
CC Other Costs
$31,256
↓ 80.4% YoY
LY: $159,348 (excl Meta/Google)