📊 Teeccino Analytics (DTC Only)

Last updated: April 02, 2026 at 09:24 PM

3,914
Orders (30d)
$187,016
Revenue (30d)
$47.78
Avg Order Value
35.0%
New Customer %
3.2%
Sub Conversion
60,591
Total Customers

Attribution Overview

Revenue by Channel

Days to Conversion

Monthly Revenue by Channel

Channel Breakdown

ChannelOrdersRevenueAOVNew Customer %
Direct70,187$3,413,839.91$48.6430.4%
Google29,255$1,441,006.39$49.2656.6%
Email28,048$1,515,107.29$54.0222.3%
Meta5,946$170,308.41$28.6482.8%
Attentive9,441$478,771.91$50.7143.9%
Other4,724$240,265.29$50.8652.3%

Customer Cohorts

60,591
Total Customers
$116.22
Avg LTV
12.0%
Sub Conversion
2.4
Avg Orders

LTV Curves by Cohort

Monthly Subscription Conversion Rate

Retention Matrix (Last 6 Cohorts)

CohortCustomersMonth 0Month 1Month 2Month 3Month 4Month 5
2025-101,212100.0%16.9%9.2%8.6%7.4%6.7%
2025-112,291100.0%8.7%8.1%10.4%6.4%0.0%
2025-121,323100.0%10.0%9.1%9.9%0.0%0.0%
2026-011,699100.0%12.9%10.8%0.0%0.0%0.0%
2026-021,759100.0%12.6%0.0%0.0%0.0%0.0%
2026-031,493100.0%0.0%0.0%0.0%0.0%0.0%

SKU Performance

Top 15 SKUs by Revenue

Revenue vs Margin % (Top 30 SKUs)

Top 20 SKUs — Detail

SKURevenueCOGSMarginMargin %Discount Rate
60110-FrenchRoast-5lb$219,603.47$48,886.09$170,717.3877.7%8.9%
50097-Sampler$205,501.96$73,699.02$131,802.9464.1%3.1%
60060-Hazelnut-5lb$163,889.88$35,313.26$128,576.6278.5%7.5%
80110L-FrenchRoast-11oz$161,770.34$30,680.69$131,089.6581.0%0.2%
46011-DarkChocolate-25ct$156,521.32$35,784.51$120,736.8177.1%4.6%
86010L-DarkChocolate-10oz$148,787.23$43,991.89$104,795.3470.4%0.2%
63110-DandelionDarkRoast-5lb$134,289.83$36,245.33$98,044.5073.0%7.4%
83110L-DandelionDarkRoast-10oz$122,964.71$29,543.81$93,420.9076.0%0.2%
80060L-Hazelnut-11oz$121,450.20$22,459.71$98,990.4981.5%0.2%
43111-DandelionDarkRoast-25ct$113,609.66$20,909.69$92,699.9781.6%7.4%
60070-Java-5lb$112,014.10$22,799.84$89,214.2679.6%9.9%
43221-DandelionCaramelNut-25ct$109,937.46$23,733.35$86,204.1178.4%4.3%
85020L-ChagaAshwagandhaButt-10oz$107,485.33$23,995.39$83,489.9477.7%0.2%
40097-Sampler$105,053.96$16,687.45$88,366.5184.1%1.9%
60010-VanillaNut-5lb$93,988.53$25,829.68$68,158.8572.5%9.3%
80030L-AlmondAmaretto-11oz$90,109.26$18,107.51$72,001.7579.9%0.2%
45021-ChagaAshwagandhaButt-25ct$80,848.43$15,003.19$65,845.2481.4%6.0%
80010L-VanillaNut-11oz$79,840.39$18,476.28$61,364.1176.9%0.4%
40011-VanillaNut-25ct$79,402.89$17,185.66$62,217.2378.4%3.8%
82060L-MaplePecan-11oz$79,038.01$19,943.63$59,094.3874.8%0.2%

Growing & Declining SKUs (>20% change, last 90d vs prior 90d)

SKURecent 90dPrior 90dChange
46010L-DarkChocolate-10ct$3,757.89$1,659.42+126.5%
90001-InstantHolidayBundle-CoffeeAl$1,154.79$714.87+61.5%
40016-VanillaNut-50tagless$2,901.15$1,891.12+53.4%
46011-DarkChocolate-25ct$29,285.35$19,270.36+52.0%
82040L-Snickerdoodle-11oz$2,825.39$1,869.20+51.2%
40097-Sampler$12,513.74$8,315.84+50.5%
30011L-InstantMocha-Black$5,065.04$3,419.94+48.1%
43351-DandelionPassionfrui-25ct$930.51$664.65+40.0%
40030L-AlmondAmaretto-10ct$783.52$568.59+37.8%
60030-AlmondAmaretto-5lb$6,029.33$4,409.51+36.7%
82130L-MexicanChocolate-11oz$1,870.82$1,374.69+36.1%
62060-MaplePecan-5lb$2,686.20$1,979.78+35.7%
45060L-TremellaTulsiCardamo-10ct$1,022.97$772.66+32.4%
63110-DandelionDarkRoast-5lb$13,568.82$10,464.09+29.7%
80130L-MacaChocolate-11oz$4,425.94$3,445.61+28.5%
60130-MacaChocolate-5lb$3,329.63$2,609.71+27.6%
86010L-DarkChocolate-10oz$20,380.80$15,994.72+27.4%
80066A-Hazelnut-500ggrou$2,264.97$1,781.19+27.2%
40071-Java-25ct$3,092.18$2,463.55+25.5%
83350L-DandelionPassionfrui-10oz$621.06$500.63+24.1%
63340-DandelionCoconut-5lb$3,104.73$2,529.78+22.7%
30009L-InstantVanillaNut-Instant$2,810.56$2,297.94+22.3%
83320L-DandelionRedChai-10oz$2,012.19$1,674.88+20.1%
60080-Mocha-5lb$4,949.45$6,299.30-21.4%
31010L-InstantHazelnut-Latte$2,342.81$2,993.48-21.7%
42041-Snickerdoodle-25ct$2,633.45$3,364.02-21.7%
43331-DandelionTurmeric-25ct$1,993.95$2,563.65-22.2%
50097-Sampler$11,981.39$15,490.04-22.7%
82110L-FrenchVanilla-11oz$2,761.20$3,583.55-22.9%
45051-TurkeyTailAstragalus-25ct$4,253.76$5,602.05-24.1%
63010-DandelionVanillaNut-5lb$1,132.65$1,494.87-24.2%
31014L-MiraculousMushrooms®-Latte$6,543.84$8,684.10-24.6%
45071-MiraculousMushrooms-25ct$5,677.16$7,556.22-24.9%
80020L-ChocolatePeppermint-11oz$4,137.84$5,604.02-26.2%
83310L-DandelionMochaMint-10oz$3,880.68$5,311.39-26.9%
30007L-InstantMiraculousMus-Instant$9,874.82$13,684.21-27.8%
31007L-InstantMiraculousMus-Latte$5,816.36$8,108.35-28.3%
63080-DandelionMocha-5lb$2,299.80$3,219.72-28.6%
42121-ChocolateRaspberry-25ct$3,601.88$5,181.95-30.5%
40141-Original-25ct$951.44$1,376.19-30.9%
40021-ChocolatePeppermint-25ct$4,332.45$6,388.24-32.2%
80040L-BloodOrange-11oz$586.99$874.07-32.8%
30013L-MiraculousMushrooms®-Black$7,645.07$11,679.79-34.5%
46021-MacadamiaNut-25ct$1,039.48$1,799.10-42.2%
55010-ReishiEleutheroFrenc-Trial$2,812.00$4,948.00-43.2%
63310-DandelionMochaMint-5lb$1,264.89$2,478.03-49.0%
40121-MayaChai-25ct$1,495.12$2,973.25-49.7%
62070-CandyCane-5lb$899.90$1,889.79-52.4%
85060L-TremellaTulsiCardamo-10oz$1,125.05$2,525.43-55.5%
50091-NutBlends&-SamplePa$1,329.30$3,342.24-60.2%
42021-CaramelNut-25ct$1,648.03$4,247.50-61.2%
82070L-CandyCane-11oz$2,065.95$5,527.63-62.6%
CLIP01-BagClip$534.00$1,428.00-62.6%
90037-Frother-Electric$527.67$1,535.04-65.6%
42011-PumpkinSpice-25ct$1,715.99$6,439.21-73.4%
82020L-CaramelNut-11oz$1,585.13$6,270.91-74.7%
83360L-HolidayEggnog-10oz$1,667.50$6,854.58-75.7%
31011L-InstantMocha-Latte$1,097.43$4,963.49-77.9%
82010L-PumpkinSpice-11oz$515.62$9,145.23-94.4%