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    {
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      "title": "Ad Spend YoY",
      "description": "Daily Meta + Google ad spend, this year vs last year. MTD/YTD totals, monthly breakdown, per-day detail.",
      "category": "marketing-ads",
      "owner": "dataops",
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      "description": "Cohort LTV analysis — net revenue per customer over 24 months. Subscription split, channel split, per-cohort detail.",
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      "owner": "dataops",
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      "description": "Per-campaign daily budget vs spend. Google: full daily budget history, utilization, change events. Meta: spend.",
      "category": "marketing-ads",
      "owner": "dataops",
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      "lastUpdated": "2026-05-04T17:30:00-07:00",
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        "campaigns"
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      "hierarchyChild": false,
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    },
    {
      "path": "video-ads.html",
      "title": "Video Ads",
      "description": "Video ad performance — to be confirmed by adopting agent.",
      "category": "marketing-ads",
      "owner": "dataops",
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      "parent": null,
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        "orphan: not linked from index.html — needs adoption by DataOps in M3"
      ]
    },
    {
      "path": "catalog.html",
      "title": "Product Catalog Browser",
      "description": "CatalogSmith — browse every product with description, ingredients, sizes, media, nutrition, icons, tags, SEO.",
      "category": "catalog-data",
      "owner": "catalogsmith",
      "icon": "📚",
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        "products"
      ],
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      "hierarchyChild": false,
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    },
    {
      "path": "database.html",
      "title": "Database Schema Reference",
      "description": "Complete schema docs for the analytics database — tables, columns, and relationships.",
      "category": "catalog-data",
      "owner": "dataops",
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      "title": "Discounts",
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      "category": "catalog-data",
      "owner": "dataops",
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      "lastUpdated": "2026-05-19T07:01:49-07:00",
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    },
    {
      "path": "discounts/2024-01.html",
      "title": "Discounts — January 2024",
      "description": "Archived discount snapshot for January 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 300,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-02.html",
      "title": "Discounts — February 2024",
      "description": "Archived discount snapshot for February 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 301,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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      "archived": false,
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      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-03.html",
      "title": "Discounts — March 2024",
      "description": "Archived discount snapshot for March 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 302,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-04.html",
      "title": "Discounts — April 2024",
      "description": "Archived discount snapshot for April 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 303,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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      "archived": false,
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      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-05.html",
      "title": "Discounts — May 2024",
      "description": "Archived discount snapshot for May 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 304,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-06.html",
      "title": "Discounts — June 2024",
      "description": "Archived discount snapshot for June 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 305,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-07.html",
      "title": "Discounts — July 2024",
      "description": "Archived discount snapshot for July 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 306,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-08.html",
      "title": "Discounts — August 2024",
      "description": "Archived discount snapshot for August 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 307,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-09.html",
      "title": "Discounts — September 2024",
      "description": "Archived discount snapshot for September 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 308,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
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        "archive"
      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-10.html",
      "title": "Discounts — October 2024",
      "description": "Archived discount snapshot for October 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 309,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-11.html",
      "title": "Discounts — November 2024",
      "description": "Archived discount snapshot for November 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 310,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2024-12.html",
      "title": "Discounts — December 2024",
      "description": "Archived discount snapshot for December 2024.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 311,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
        "discounts",
        "archive"
      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-01.html",
      "title": "Discounts — January 2025",
      "description": "Archived discount snapshot for January 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 312,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
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        "archive"
      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-02.html",
      "title": "Discounts — February 2025",
      "description": "Archived discount snapshot for February 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 313,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-03.html",
      "title": "Discounts — March 2025",
      "description": "Archived discount snapshot for March 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 314,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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        "archive"
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-04.html",
      "title": "Discounts — April 2025",
      "description": "Archived discount snapshot for April 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 315,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-05.html",
      "title": "Discounts — May 2025",
      "description": "Archived discount snapshot for May 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 316,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-06.html",
      "title": "Discounts — June 2025",
      "description": "Archived discount snapshot for June 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 317,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-07.html",
      "title": "Discounts — July 2025",
      "description": "Archived discount snapshot for July 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 318,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "hierarchyChild": true,
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    },
    {
      "path": "discounts/2025-08.html",
      "title": "Discounts — August 2025",
      "description": "Archived discount snapshot for August 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 319,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-09.html",
      "title": "Discounts — September 2025",
      "description": "Archived discount snapshot for September 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 320,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-10.html",
      "title": "Discounts — October 2025",
      "description": "Archived discount snapshot for October 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 321,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
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      "parent": "discounts.html"
    },
    {
      "path": "discounts/2025-11.html",
      "title": "Discounts — November 2025",
      "description": "Archived discount snapshot for November 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 322,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
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    },
    {
      "path": "discounts/2025-12.html",
      "title": "Discounts — December 2025",
      "description": "Archived discount snapshot for December 2025.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 323,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2026-01.html",
      "title": "Discounts — January 2026",
      "description": "Archived discount snapshot for January 2026.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 324,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
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      "parent": "discounts.html"
    },
    {
      "path": "discounts/2026-02.html",
      "title": "Discounts — February 2026",
      "description": "Archived discount snapshot for February 2026.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 325,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
        "discounts",
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      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "discounts/2026-03.html",
      "title": "Discounts — March 2026",
      "description": "Archived discount snapshot for March 2026.",
      "category": "catalog-data",
      "owner": "dataops",
      "icon": "🏷️",
      "order": 326,
      "lastUpdated": "2026-05-08T15:38:59-07:00",
      "projectId": null,
      "tags": [
        "discounts",
        "archive"
      ],
      "archived": false,
      "hierarchyChild": true,
      "parent": "discounts.html"
    },
    {
      "path": "rollover.html",
      "title": "New Packaging Rollover",
      "description": "Full rollover of all Teeccino products to new packaging. Consolidates carousel-image-sync and website-photo-update. AssetSmith owns the master Assets library, deposits to Shopify\\New Packaging Carouse",
      "category": "active-projects",
      "owner": "agentsmith",
      "icon": "🚀",
      "order": 10,
      "lastUpdated": "2026-05-19T04:06:26-07:00",
      "projectId": "packaging-rollover",
      "tags": [
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      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "orphan: not linked from index.html — auto-discovered via project JSON dashboardUrl"
      ]
    },
    {
      "path": "pdp-rebuild.html",
      "title": "PDP Rebuild (Replo → Native Liquid)",
      "description": "Rebuild the main Replo product detail page (template 10dc3372) as a native Liquid section in the teeccino-dawn-refresh theme. 99 products use this template. Goal: eliminate Replo dependency so ThemeSm",
      "category": "active-projects",
      "owner": "agentsmith",
      "icon": "🚀",
      "order": 20,
      "lastUpdated": "2026-05-19T04:06:26-07:00",
      "projectId": "pdp-rebuild",
      "tags": [
        "project"
      ],
      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "orphan: not linked from index.html — auto-discovered via project JSON dashboardUrl"
      ]
    },
    {
      "path": "promo-management.html",
      "title": "Promo Management System",
      "description": "End-to-end promo lifecycle: inventory analysis, metafield updates, discount creation/deactivation, collection management, and performance tracking.",
      "category": "active-projects",
      "owner": "agentsmith",
      "icon": "🚀",
      "order": 30,
      "lastUpdated": "2026-05-19T04:06:26-07:00",
      "projectId": "promo-management",
      "tags": [
        "project"
      ],
      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "orphan: not linked from index.html — auto-discovered via project JSON dashboardUrl",
        "category-override: starter mapping in CATEGORIES.md said marketing-ads; decision tree (project link → active-projects) takes precedence"
      ]
    },
    {
      "path": "campaign-versatility.html",
      "title": "Versatility Campaign (One Flavor, Four Ways)",
      "description": "Paid media push telling Teeccino's versatility story — 4 hero flavors (French Roast, Adapt & Protect, Dandelion Dark Roast, Mocha) × 4 formats (Full-Grind Coffee / Tee-Bags / Maya Instant Coffee / May",
      "category": "active-projects",
      "owner": "agentsmith",
      "icon": "🚀",
      "order": 40,
      "lastUpdated": "2026-05-19T04:06:26-07:00",
      "projectId": "campaign-versatility",
      "tags": [
        "project"
      ],
      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "orphan: not linked from index.html — auto-discovered via project JSON dashboardUrl",
        "category-override: starter mapping in CATEGORIES.md said marketing-ads; decision tree (project link → active-projects) takes precedence"
      ]
    },
    {
      "path": "pdp-upsell-performance.html",
      "title": "PDP Upsell Performance",
      "description": "Funnel and revenue attribution for the PDP ATC upsell modal. Project completed; preserved as reference.",
      "category": "archive",
      "owner": "dataops",
      "icon": "🛒",
      "order": 50,
      "lastUpdated": "2026-05-19T07:01:54-07:00",
      "projectId": "pdp-atc-donation-upsell",
      "tags": [
        "pdp",
        "upsell",
        "project-complete"
      ],
      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "shipped-monitored: project pdp-atc-donation-upsell is status=complete but the analytics dashboard remains operational (Justin watches the funnel ongoing). Reclassified archive → active-projects on 2026-05-05. AgentSmith dispatched to introduce 'shipped-monitored' as a canonical project status; until then this entry uses the manifest-override path in build_hub.py."
      ]
    },
    {
      "path": "home.html",
      "title": "Home (legacy)",
      "description": "Legacy hub landing page. Superseded by index.html. Contains broken nav links to weekly.html and projects.html (do not exist).",
      "category": "archive",
      "owner": "unknown",
      "icon": "🏠",
      "order": 100,
      "lastUpdated": "2026-05-04T17:30:00-07:00",
      "projectId": null,
      "tags": [
        "legacy",
        "duplicate"
      ],
      "archived": false,
      "hierarchyChild": false,
      "parent": null,
      "hubsmithFlags": [
        "legacy-duplicate: duplicate of index.html with broken nav (weekly.html, projects.html missing)",
        "M5-candidate: archive to _archive/legacy/home.html"
      ]
    },
    {
      "path": "kpi.html",
      "title": "Monthly KPIs (legacy index)",
      "description": "Legacy 'Monthly KPIs' rollup. Parent for root-level YYYY-MM.html. Superseded by mtd.html + mtd/{YYYY-MM}.html in newer styling.",
      "category": "archive",
      "owner": "unknown",
      "icon": "📅",
      "order": 110,
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}