MSRP − unit_price on subscription line items (both first-time and recurring subs as of 2026-05-08). Customer sees the subscription price; the diff vs MSRP is the implied discount.
Price Reduction Discounts
$75
95.5% vs LY-0.9 pp
0.1% of gross
(LY: 1.0%)
MSRP − unit_price on NON-subscription line items (temporary product-level price reductions, sales). Shopify doesn't tag these as discount allocations because the customer just sees the lower listed price. Tracked directly per line.
Automatic Discounts
$979
-- vs LY+1.2 pp
1.2% of gross
(LY: 0.0%)
Shopify automatic discounts (FOTM promos, site sales, app-sourced discount functions).
Discount Codes
$1,320
65.7% vs LY-0.6 pp
1.6% of gross
(LY: 2.2%)
Customer-entered codes at checkout (email promos, influencer codes, win-back codes).
Manual Discounts
$338
2.9% vs LY+0.2 pp
0.4% of gross
(LY: 0.2%)
Staff-applied one-off discounts (customer service concessions, special orders).
Items given away rather than sold (BOGO, FOTM samples, GWP). Shown at MSRP (retail value of what was given) AND at COGS (actual cost to us). Use the toggle above to include in totals.
1,268 items given
This Month's Mix
Share by Type
May 2026 — which levers did the work
Monthly Dollars by Type
Last 18 months — stacked $ of discounts given
% of Gross Trend
Each Type as % of Gross Sales — Last 18 Months
Gold dashed line = total discount %. Watch where individual types diverge from the baseline to spot which lever moved the total.
Monthly Breakdown Table
Month
Gross
Subscription Implied
Price Reduction Discounts
Automatic Discounts
Discount Codes
Manual Discounts
Shipping Discounts
Free (MSRP)
Free (COGS)
Total Disc
Total %
Dec 24
$231,211
$8,969
$15,296
$0
$9,280
$975
$110
$17,819
$3,531
$34,631$52,450$38,162
15.0%22.7%16.5%
Jan 25
$179,844
$9,491
$3,989
$0
$6,292
$441
$236
$11,098
$2,448
$20,450$31,548$22,898
11.4%17.5%12.7%
Feb 25
$173,917
$10,133
$6,251
$0
$5,054
$132
$202
$11,815
$2,700
$21,772$33,587$24,472
12.5%19.3%14.1%
Mar 25
$205,868
$11,613
$14,011
$0
$4,742
$1,072
$992
$22,390
$4,875
$32,430$54,820$37,305
15.8%26.6%18.1%
Apr 25
$289,571
$12,589
$29,140
$0
$5,935
$975
$1,429
$27,600
$6,818
$50,068$77,668$56,885
17.3%26.8%19.6%
May 25
$171,048
$9,890
$1,680
$0
$3,848
$328
$577
$16,701
$4,186
$16,324$33,025$20,510
9.5%19.3%12.0%
Jun 25
$136,400
$9,903
$1,896
$0
$3,035
$1,623
$4,723
$8,285
$2,193
$21,180$29,465$23,374
15.5%21.6%17.1%
Jul 25
$164,910
$9,876
$3,576
$775
$10,865
$899
$4,235
$12,721
$3,352
$30,225$42,946$33,577
18.3%26.0%20.4%
Aug 25
$180,865
$9,234
$1,190
$8,405
$2,985
$6,218
$3,931
$8,145
$2,357
$31,963$40,108$34,320
17.7%22.2%19.0%
Sep 25
$194,486
$10,260
$1,508
$8,849
$3,659
$5,048
$3,974
$12,017
$3,534
$33,299$45,315$36,832
17.1%23.3%18.9%
Oct 25
$231,530
$12,951
$7,149
$16,462
$2,830
$2,830
$5,565
$13,669
$3,384
$47,786$61,455$51,171
20.6%26.5%22.1%
Nov 25
$415,125
$13,982
$1,397
$58,951
$2,383
$813
$9,917
$66,076
$13,724
$87,442$153,518$101,166
21.1%37.0%24.4%
Dec 25
$190,053
$11,047
$593
$12,568
$2,697
$700
$6,415
$10,002
$1,982
$34,019$44,021$36,000
17.9%23.2%18.9%
Jan 26
$201,773
$12,456
$434
$7,995
$3,606
$648
$9,016
$11,897
$3,636
$34,156$46,052$37,792
16.9%22.8%18.7%
Feb 26
$257,962
$12,356
$189
$24,182
$2,685
$716
$9,498
$13,030
$3,340
$49,626$62,655$52,966
19.2%24.3%20.5%
Mar 26
$220,686
$12,809
$242
$16,190
$1,975
$885
$9,006
$10,852
$2,638
$41,107$51,959$43,746
18.6%23.5%19.8%
Apr 26
$236,681
$11,463
$190
$21,501
$1,718
$1,495
$5,378
$11,425
$2,316
$41,745$53,170$44,061
17.6%22.5%18.6%
May 26
$82,480
$5,271
$75
$979
$1,320
$338
$212
$192
$1,451
$8,194$8,386$9,646
9.9%10.2%11.7%
Month
Gross
Subscription Implied
Price Reduction Discounts
Automatic Discounts
Discount Codes
Manual Discounts
Shipping Discounts
Free (MSRP)
Free (COGS)
Total %
Total $
Dec 24
$231,211
3.9%
6.6%
0.0%
4.0%
0.4%
0.0%
7.7%
1.5%
15.0%22.7%16.5%
$34,631$52,450$38,162
Jan 25
$179,844
5.3%
2.2%
0.0%
3.5%
0.2%
0.1%
6.2%
1.4%
11.4%17.5%12.7%
$20,450$31,548$22,898
Feb 25
$173,917
5.8%
3.6%
0.0%
2.9%
0.1%
0.1%
6.8%
1.6%
12.5%19.3%14.1%
$21,772$33,587$24,472
Mar 25
$205,868
5.6%
6.8%
0.0%
2.3%
0.5%
0.5%
10.9%
2.4%
15.8%26.6%18.1%
$32,430$54,820$37,305
Apr 25
$289,571
4.3%
10.1%
0.0%
2.0%
0.3%
0.5%
9.5%
2.4%
17.3%26.8%19.6%
$50,068$77,668$56,885
May 25
$171,048
5.8%
1.0%
0.0%
2.2%
0.2%
0.3%
9.8%
2.4%
9.5%19.3%12.0%
$16,324$33,025$20,510
Jun 25
$136,400
7.3%
1.4%
0.0%
2.2%
1.2%
3.5%
6.1%
1.6%
15.5%21.6%17.1%
$21,180$29,465$23,374
Jul 25
$164,910
6.0%
2.2%
0.5%
6.6%
0.5%
2.6%
7.7%
2.0%
18.3%26.0%20.4%
$30,225$42,946$33,577
Aug 25
$180,865
5.1%
0.7%
4.6%
1.7%
3.4%
2.2%
4.5%
1.3%
17.7%22.2%19.0%
$31,963$40,108$34,320
Sep 25
$194,486
5.3%
0.8%
4.6%
1.9%
2.6%
2.0%
6.2%
1.8%
17.1%23.3%18.9%
$33,299$45,315$36,832
Oct 25
$231,530
5.6%
3.1%
7.1%
1.2%
1.2%
2.4%
5.9%
1.5%
20.6%26.5%22.1%
$47,786$61,455$51,171
Nov 25
$415,125
3.4%
0.3%
14.2%
0.6%
0.2%
2.4%
15.9%
3.3%
21.1%37.0%24.4%
$87,442$153,518$101,166
Dec 25
$190,053
5.8%
0.3%
6.6%
1.4%
0.4%
3.4%
5.3%
1.0%
17.9%23.2%18.9%
$34,019$44,021$36,000
Jan 26
$201,773
6.2%
0.2%
4.0%
1.8%
0.3%
4.5%
5.9%
1.8%
16.9%22.8%18.7%
$34,156$46,052$37,792
Feb 26
$257,962
4.8%
0.1%
9.4%
1.0%
0.3%
3.7%
5.1%
1.3%
19.2%24.3%20.5%
$49,626$62,655$52,966
Mar 26
$220,686
5.8%
0.1%
7.3%
0.9%
0.4%
4.1%
4.9%
1.2%
18.6%23.5%19.8%
$41,107$51,959$43,746
Apr 26
$236,681
4.8%
0.1%
9.1%
0.7%
0.6%
2.3%
4.8%
1.0%
17.6%22.5%18.6%
$41,745$53,170$44,061
May 26
$82,480
6.4%
0.1%
1.2%
1.6%
0.4%
0.3%
0.2%
1.8%
9.9%10.2%11.7%
$8,194$8,386$9,646
What Each Discount Type Means
Subscription Implied
MSRP − unit_price on subscription line items (both first-time and recurring subs as of 2026-05-08). Customer sees the subscription price; the diff vs MSRP is the implied discount.
MSRP − unit_price on NON-subscription line items (temporary product-level price reductions, sales). Shopify doesn't tag these as discount allocations because the customer just sees the lower listed price. Tracked directly per line.
Items given away rather than sold (BOGO, FOTM samples, GWP). Shown at MSRP (retail value of what was given) AND at COGS (actual cost to us). Use the toggle above to include in totals.