💸 Campaign Budget Allocation

Per-campaign daily budget vs spend. Google: full daily budget history. Meta: spend only (budget capture pending). Latest data: Google 2026-05-04 · Meta 2026-05-05. Generated 2026-05-05 11:31.

Definitions: Daily Budget = the cap you set per day · Util% = yesterday's spend ÷ yesterday's daily budget · Avg Daily 30d = 30-day spend ÷ 30. Color: green = healthy 80–110% util · gold = under-pacing <80% · red = over-delivery >110% (Google can deliver up to 2× daily budget; monthly cap = 30.4 × daily).

Today's Allocation Snapshot

Google — Active Daily Budget 16 campaigns

$756

Sum of latest daily-budget caps on enabled campaigns

Google — Spend Yesterday

$333

Util: 44%

Google — 7d Spend

$1,910

30d: $8,979

Meta — 7d Spend 4 active

$1,810

30d: $19,595 · Yesterday: $258

Meta budget capture: DataOps' daily Meta ingest currently captures campaign-level spend but not daily_budget / lifetime_budget. On Meta, budgets often live at the ad-set level (ABO) or campaign level (CBO). To populate Meta budgets here, DataOps would need to add a budget snapshot to raw_meta_ads_campaigns (and the queued raw_meta_ads_adsets table). Tracked in DataOps' P1 backlog.

Campaign Daily Timeline (90 days) Google

Google Campaigns — Daily Budget vs Spend (last 30 days)

Campaign	Type	Status	Current Daily Budget	Spend Yesterday	Util Yesterday	7d Spend	30d Spend	Avg Daily 30d
Sales \| PFM \| CPA 2×	PERFORMANCE_MAX	ENABLED	$80	$100.23	125%	$494.94	$1,913.09	$63.77
eH \| Search \| Mushroom (Collection LP)	SEARCH	ENABLED	$50	$38.95	78%	$297.04	$832.20	$27.74
Organic Products	PERFORMANCE_MAX	ENABLED	$25	$26.30	105%	$160.36	$735.83	$24.53
eH \| PMax \| Dandelion collection	PERFORMANCE_MAX	ENABLED	$25	$20.91	84%	$139.91	$693.95	$23.13
eH \| US \| P Max \| Herbal Tea	PERFORMANCE_MAX	ENABLED	$20	$22.66	113%	$136.97	$589.05	$19.64
S \| NB \| Mushroom \| Chaga	SEARCH	ENABLED	$20	$23.17	116%	$119.61	$579.33	$19.31
Kits 1×	PERFORMANCE_MAX	ENABLED	$30	$9.71	32%	$169.77	$573.72	$19.12
eH \| US \| Search Ads - Branded Keywords 1×	SEARCH	ENABLED	$15	$16.67	111%	$99.38	$571.02	$19.03
eH \| US \| Shopping Ads 1×	SHOPPING	ENABLED	$10	$24.68	247%	$79.25	$536.26	$17.88
eH \| PMax \| Earth Day (20th-27th) 1×	PERFORMANCE_MAX	ENABLED	$60	—	—	$0.00	$520.21	$17.34
US \| P Max \| Herbal Coffee	PERFORMANCE_MAX	ENABLED	$16	$32.00	200%	$121.08	$475.30	$15.84
eH \| US \| TOF \| Shopping Ads 1×	SHOPPING	ENABLED	$15	$18.19	121%	$91.22	$344.48	$11.48
eH \| PMax \| Mushroom (Collection page LP)	PERFORMANCE_MAX	PAUSED	$27	—	—	$0.00	$338.31	$11.28
eH \| PMax \| Dark chocolate herbal coffee	PERFORMANCE_MAX	PAUSED	$15	—	—	$0.00	$129.30	$4.31
eH \| Demand Gen \| YT (Engagements)	DEMAND_GEN	PAUSED	$20	—	—	$0.00	$92.61	$3.09
eH \| US \| P Max \| TOF \| Coffee	PERFORMANCE_MAX	PAUSED	$15	—	—	$0.00	$34.02	$1.13
eH \| PMax \| Dark chocolate herbal tea	PERFORMANCE_MAX	PAUSED	$15	—	—	$0.00	$17.37	$0.58
eH \| US \| P Max \| TOF \| Herbal Tea	PERFORMANCE_MAX	PAUSED	$15	—	—	$0.00	$2.50	$0.08
eH \| US \| Search Ads - Competitors Keywords	SEARCH	PAUSED	$10	—	—	$0.00	$0.00	$0.00
eH \| US \| Search Ads - Non Branded Keywords	SEARCH	PAUSED	$20	—	—	$0.00	$0.00	$0.00
eH \| US \| PMax \| Presidents Day Sale (February 13 - 18)	PERFORMANCE_MAX	ENABLED	$200	—	—	$0.00	$0.00	$0.00
eH \| PMax \| SALE 30% OFF Brand (26th Feb-28th feb)	PERFORMANCE_MAX	ENABLED	$30	—	—	$0.00	$0.00	$0.00
eH \| PMax \| SALE 30% OFF TOF NB (26th Feb-28th feb)	PERFORMANCE_MAX	ENABLED	$30	—	—	$0.00	$0.00	$0.00
eH \| Pmax \| Womens day sale (5th-8th)	PERFORMANCE_MAX	PAUSED	$100	—	—	$0.00	$0.00	$0.00
eH \| PMAX \| Sale Campaign (18th-25th March)	PERFORMANCE_MAX	ENABLED	$130	—	—	$0.00	$0.00	$0.00

Badge N× = number of distinct daily-budget changes detected on this campaign in the last 30 days.

Meta Campaigns — Spend (last 30 days) budget capture pending

Campaign	Objective	Status	Spend Yesterday	7d Spend	30d Spend	Daily Budget
eH \| CBO \| COLD \| TOF Herbal Tea	OUTCOME_SALES	ACTIVE	$67.02	$478.97	$6,776.42	—
eH \| CBO \| COLD \| Main Campaign	OUTCOME_SALES	ACTIVE	$88.96	$612.90	$5,904.72	—
eH \| CBO \| Retargeting Campaign	OUTCOME_SALES	ACTIVE	$102.16	$631.84	$4,117.06	—
eH \| CBO \| Earth Day Sale (April 20 - 27)	OUTCOME_SALES	ACTIVE	$0.00	$85.97	$2,796.80	—

Recent Budget-Change Events (last 90 days) Google

Date	Campaign	Type	Old Budget	New Budget	Δ
2026-04-25	Sales \| PFM \| CPA	PERFORMANCE_MAX	$100	$80	-20% ($-20)
2026-04-25	eH \| US \| Search Ads - Branded Keywords	SEARCH	$20	$15	-25% ($-5)
2026-04-25	eH \| US \| Shopping Ads	SHOPPING	$20	$10	-50% ($-10)
2026-04-25	eH \| PMax \| Earth Day (20th-27th)	PERFORMANCE_MAX	$100	$60	-40% ($-40)
2026-04-25	eH \| US \| TOF \| Shopping Ads	SHOPPING	$20	$15	-25% ($-5)
2026-04-16	Sales \| PFM \| CPA	PERFORMANCE_MAX	$60	$100	+67% (+$40)
2026-04-16	Kits	PERFORMANCE_MAX	$15	$30	+100% (+$15)