๐Ÿ“ˆ Ad Spend YoY

Daily Meta + Google ad spend, CPA, and NCCPA โ€” 2026 vs 2025. Generated 2026-05-04 16:11.

Definitions: CPA = combined ad spend รท DTC orders  ยท  NCCPA = combined ad spend รท DTC new-customer orders. Lower CPA / NCCPA is better โ€” green = improvement vs prior year.
MTD โ€” May 1 โ†’ May 04
Meta MTD
$779
vs $3,356 LY
-76.8%
Google MTD
$949
vs $1,010 LY
-6.0%
Combined MTD
$1,727
vs $4,366 LY
-60.4%
CPA MTD
$6.15
vs $10.42 LY
-41.0%
NCCPA MTD
$25.04
vs $30.96 LY
-19.1%
YTD โ€” Jan 1 โ†’ May 04
Meta YTD
$100,828
vs $96,264 LY
+4.7%
Google YTD
$39,344
vs $39,683 LY
-0.9%
Combined YTD
$140,172
vs $135,947 LY
+3.1%
CPA YTD
$8.20
vs $8.51 LY
-3.7%
NCCPA YTD
$23.28
vs $22.88 LY
+1.7%
Daily Combined Spend (2026 vs 2025)
Daily Meta Spend (2026 vs 2025)
Daily Google Spend (2026 vs 2025)
Daily CPA (2026 vs 2025)  โ€” combined spend รท DTC orders
Daily NCCPA (2026 vs 2025)  โ€” combined spend รท DTC new-customer orders
Monthly Spend YoY (2026 vs 2025)
Month Meta 2026 Meta 2025 ฮ” Google 2026 Google 2025 ฮ” Total 2026 Total 2025 ฮ”
Jan 2026 $29,780 $15,650 +90.3% $10,507 $9,275 +13.3% $40,287 $24,925 +61.6%
Feb 2026 $29,645 $12,738 +132.7% $8,485 $10,026 -15.4% $38,130 $22,764 +67.5%
Mar 2026 $19,869 $27,630 -28.1% $10,162 $13,597 -25.3% $30,030 $41,227 -27.2%
Apr 2026 $20,756 $36,890 -43.7% $9,242 $5,775 +60.0% $29,998 $42,664 -29.7%
May 2026 $779 $3,356 -76.8% $949 $1,010 -6.0% $1,727 $4,366 -60.4%
Monthly CPA / NCCPA YoY (2026 vs 2025)
Month Orders 2026 Orders 2025 New Orders 2026 New Orders 2025 CPA 2026 CPA 2025 ฮ” CPA NCCPA 2026 NCCPA 2025 ฮ” NCCPA
Jan 2026 4,064 3,444 1,660 1,285 $9.91 $7.24 +37.0% $24.27 $19.40 +25.1%
Feb 2026 4,663 3,329 1,732 1,217 $8.18 $6.84 +19.6% $22.01 $18.70 +17.7%
Mar 2026 4,147 3,865 1,465 1,566 $7.24 $10.67 -32.1% $20.50 $26.33 -22.1%
Apr 2026 3,946 4,922 1,095 1,732 $7.60 $8.67 -12.3% $27.40 $24.63 +11.2%
May 2026 281 419 69 141 $6.15 $10.42 -41.0% $25.04 $30.96 -19.1%
May 2026 Daily Detail
Date Spend 2026 Spend 2025 ฮ” Spend Orders 2026 Orders 2025 New 2026 New 2025 CPA 2026 CPA 2025 ฮ” CPA NCCPA 2026 NCCPA 2025 ฮ” NCCPA
Fri May 01 $483 $1,056 -54.3% 112 125 26 36 $4.31 $8.45 -49.0% $18.57 $29.34 -36.7%
Sat May 02 $539 $1,096 -50.8% 70 108 12 31 $7.70 $10.15 -24.2% $44.92 $35.37 +27.0%
Sun May 03 $631 $953 -33.8% 99 100 31 37 $6.37 $9.53 -33.1% $20.34 $25.75 -21.0%
Mon May 04 $75 $1,260 -94.0% 0 86 0 37 โ€” $14.66 โ€” โ€” $34.06 โ€”